BRIGHTSIDE REVIEW®: Ad & Media Impact Watch
BRIGHTSIDE REVIEW®: What to Expect in 2026 — The Business, Media & Marketing Power of the Super Bowl Every year, the Super Bowl serves as more than a football championship. It is the largest live advertising, media, and cultural laboratory in the world —where brands test innovation, agencies set new standards, and audiences signal what truly captures attention. As we look toward 2026 , Brightside Review® is watching closely—not for hype, but for patterns, performance, and lessons our community can apply to their own brands, businesses, and creative work. What to Expect in 2026: The Ad Industry View Top Agencies & Brand Strategy By 2026, major global advertising agencies and in-house brand studios will continue to compete for visibility during the Super Bowl because it offers something no other moment does: Massive, simultaneous global attention Cross-platform reach (TV, streaming, social, mobile) Cultural relevance that extends far beyond game day Agencies aren’t ju...